In 1934, his company came to be called 'Lego', derived from the Danish phrase leg godt, which means 'play well'. As of July 2015, 600 billion Lego parts had been produced.In February 2015, Lego replaced Ferrari as Brand Finance's 'world's most powerful brand'.Contents1 History1.1 In popular culture2 Design3 Manufacturing4 Lego set themes4.1 Robotics themes5 Clones of Lego6 Related services6.1 Official website6.2 Theme parks6.3 Retail stores6.4 Business consultancy7 Related products7.1 Video games7.2 Board games7.3 Films and television7.4 Books and magazines7.5 Children's clothing8 References8.1 Bibliography9 External linksHistoryMain articles: History of Lego and Lego timeline Hilary Fisher Page's Interlocking Building Cubes of 1939 Lego bricks Two Lego Duplo bricks with a standard brick for comparisonThe Lego Group began in the workshop of Ole Kirk Christiansen (1891–1958), a carpenter from Billund, Denmark, who began making wooden toys in 1932. Movies, games, competitions, and six Legoland amusement parks have been developed under the brand. Anything constructed can be taken apart again, and the pieces reused to make new things.The Lego Group began manufacturing the interlocking toy bricks in 1949. Lego pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots.
The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts.
For other uses, see Lego (disambiguation).LegoLogo of Lego since 1998TypeConstruction setInventor(s)Ole Kirk ChristiansenCompanyThe Lego GroupCountryDenmarkAvailability1949–presentOfficial websiteLego (/lɛɡoʊ/ Danish: stylised as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark.
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